Job Detail

Job Description

Our client is seeking an experienced, creative and results-driven Digital Marketing Specialist to support the planning, execution and optimisation of digital marketing activities. The successful candidate will help strengthen online visibility, generate qualified leads, improve audience engagement and drive conversions through effective digital campaigns, website content and social media marketing.

Key Responsibilities

• Assist in developing and implementing digital marketing strategies aligned with business objectives.
• Manage and update social media platforms, ensuring consistent branding and engaging content.
• Create, schedule and publish digital content, including graphics, short videos, articles and promotional materials.
• Support the planning, execution and monitoring of paid advertising campaigns across relevant digital platforms.
• Assist with search engine optimisation (SEO), keyword research and website content optimisation.
• Monitor website traffic, social media engagement, campaign performance and lead generation results.
• Prepare digital marketing reports and recommend improvements based on performance data.
• Support email marketing campaigns, audience segmentation and follow-up communications.
• Conduct competitor research and monitor digital marketing trends to identify growth opportunities.
• Coordinate digital marketing campaigns, promotions and online brand initiatives.
• Collaborate with sales, business development and other teams to support lead generation and customer acquisition.
• Maintain brand consistency across websites, social media accounts and other digital channels.
• Track campaign budgets, deadlines and deliverables to ensure effective execution.

Qualifications and Requirements

• Bachelor’s degree or diploma in Digital Marketing, Marketing, Communications, Business Administration or a related field.
• Minimum of 5 years’ relevant digital marketing experience.
• Practical experience managing social media platforms, digital campaigns and online content.
• Working knowledge of SEO, paid advertising, email marketing and website analytics.
• Proficiency in tools such as Google Analytics, Google Search Console, Meta Business Suite and relevant content creation or scheduling platforms.
• Experience using Canva, video editing tools or similar content production software will be an advantage.
• Strong written and verbal communication skills.
• Good analytical skills and the ability to interpret marketing data and recommend improvements.
• Excellent organisational skills, attention to detail and ability to manage multiple campaigns.
• Creative thinking, initiative and a results-oriented approach.
• Ability to work collaboratively and meet deadlines in a dynamic environment.