Job Detail

Job Description

The position reports to the Director Medical Services & Strategy and is responsible for identifying short- and long-term market opportunities; Championing the hospital brand internally and externally; ensuring every touch-point—from social post to sponsorship—reinforcing our clinical authority and caring ethos, deliver measurable increases in patient volumes, service-line penetration and payer mix through targeted campaigns and customer-retention programmes.

• Scan healthcare business macro-environment (demographic, economic, regulatory, technological) and competitive landscape; present quarterly briefings to EXCO.
• Translate findings into segmentation, positioning and go-to-market plans for priority specialties.
• Plan, produce and deploy multi-channel campaigns (digital, print, radio, events, CSR) that generate qualified leads and measurable conversions.
• Own content calendar, creative approval and media buying; negotiate contracts to achieve cost savings vs industry benchmarks.
• Design and execute CRM programmes (referral physicians, corporates, insurers, patients) that lift repeat visits.
• Manage hospital website, SEO/SEM, social media and e-reputation.
• Identify and convert sponsorship, CSR and PR opportunities that enhance brand equity.
• Conceptualise and deliver CMEs, health camps, wellness days and flagship hospital events; track ROI through attendance, leads and downstream revenue.
• Recruit, induct and develop Business Development Executives; complete quarterly performance reviews and individual development plans.
• Participate in quality-improvement projects; submit accurate monthly dashboards and Board reports.
• Any other duty as may be assigned from time to time

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Communications or related field; MBA or postgraduate diploma in Marketing preferred.
• Minimum 6 years’ progressive marketing/business development experience, of which at least 3 years were in a hospital, clinic, pharmaceutical or health-services environment.
• Proficient in Google Analytics, CRM platforms, SEO/SEM tools and MS 365; comfortable interpreting financial statements.
• Valid professional membership.

If you are interested in the above position and you meet the requirements listed, please send your application together with a detailed CV, Copies of Academic Certificates, and three [3] referees and include their telephone contacts and email address to hrrecruit@materkenya.com to reach us not later than 30th September 2025.
Quote the title “Business Development Manager” as subject line when applying. Only shortlisted candidates will be contacted.

https://www.materkenya.com/careers